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Calgary International Film Festival

RESPONSIVE WEBSITE • UX LEAD • STRATEGY

CIFF (Calgary International Film Festival) wanted engage festival attendees by growing their online presence. I worked closely with the CIFF team to translate their offline festival experience to online; educating them about user experience along the way. Collaborating with graphic designers & developers, we designed an online experience that told the story of the film festival through its movies; becoming a one-stop shop for planning & discovering films. while still being flexible enough to grow.

Results

After the launch of the site CIFF had the best-ever year in it's 15-year history. Attendance rose 42% and ticket sales were up a full 50%.

Launch the Experience

calgaryfilm.com

Client

Calgary International Film Festival

Launched

2014

Role

UX Lead

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