We began the process with a rapid design lab that brought together key shaw stakeholders through a series of co-sketching, brainstorming, paper prototyping & user flow exercises. I was responsible for structuring, leading, and translating all the learning from the workshop into UX framework.
One of the most important things that came out of the workshop was alignment on an new site structure. The existing site structure severely fragmented and disorienting.
Taking a mobile-first approach, and amalgamating and finessing all the sketches created from the workshop.